Lee Cooper History and Trivia | Brand History and Trivia

Lee Cooper History and Trivia | Brand History and Trivia

Lee Cooper is a British clothing company.

 

Lee Cooper

Founders: Morris Cooper and Louis Maister

Headquarters: London, United Kingdom.

Tagline

Shoes – Think Performance.

Le Cooper Femmes – Get Ready

Denim – Devoted to Denim, Dedicated to style

Founders: Morris Cooper and Louis Maister

 

 

 

Lee Cooper's Morris Cooper

History: The business was founded by Morris Cooper and his best friend, Louis Maister, after they’d left their hometown in Lithuania and traveled first to South Africa and then to London. Their idea was make work wear in the East End and export it to South Africa, where they knew there would be a big demand. By the time the First World War came along in 1914, Morris and Louis were employing 600 people.

Morris was a self-taught tailor, but practice had made him a very good one. Louis decided to leave after World War I and Morris renamed his business, Morris Cooper (Overalls) Ltd. From now on, it would specialise making high quality denim jackets and trousers.

When the Second World War started, Morris divided the business in two. Part of it still made workwear, but the rest of it made military uniforms, flying overalls and battle fatigues. These were complicated to make, but Morris was a very talented pattern maker and they managed, becoming one of the military’s biggest suppliers.

As the Battle of Britain was being fought in the skies overhead, Morris was killed in a car accident, and with his son, Harold away in the RAF, it was left up to other members of the family to keep the business afloat. Harold Cooper, took over the business upon his return from active service in the RAF.

When he got back from the war, Harold set about modernising the business and the post war introduction of clothes rationing helped him. If you wanted to buy a man’s suit, it would cost you 26 ration coupons. A dress took about 15. But you only needed one coupon to buy a pair of jeans.

In less than five years, Harold’s business had become Britain’s top denim brand. It had a brand new factory in a new town called Harold Hill. Its workwear was being worn all over the world and by incorporating his wife’s family name into the name of the business, it now became Lee Cooper(see Trivia).

If one wore workwear in the 1950s and 60s, the chances were four out of five that one was wearing Lee Cooper. So great was its reputation for making tough, hardwearing, high quality work clothes that the business had now captured more than 80% of the UK market.

Something far more far-reaching was also going on in the 1950s and 60s. Young people were overturning convention to a soundtrack of rock’n’roll and denim was fast becoming a symbol of youth revolution. Harold Cooper was an unlikely revolutionary, but before the American jean giants arrived, he was the man who introduced denim to young Europe and the world.

First to the Teddy boys, then the Mods, through hippy, to punk and every musical and cultural shift since – in Britain, Europe, the Far East, Australasia and around the globe – the name Lee Cooper has become legend. In their designs, their materials, and in every stitch and rivet.

Lee Cooper Union Jack - Advertisement

Trivia:

  1. As part of a re-branding strategy, the company was rechristened, with Harold adding a version of his wife’s family name, Leigh, to his own to create Lee Cooper.
  2. The company caused a degree of moral outrage in 1953 by introducing the zip-front to women’s jeans.
  3. Lee Cooper sponsored a Rolling Stones tour during the 1960s.
  4. During World War I, exports and long sea journeys were a risky business. So they started making uniforms for the army.
  5. Although Lee Cooper doesn’t boast of many brand ambassadors it is seen that they had the famous Jean Paul Goude make advertisements for them in the 80s.

Lee Cooper since 1908

Lee Cooper History and Trivia is a Brand History and Trivia Page just like Giorgio Armani and AOL.

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