Brand Equity Quiz 2011 | National Finals Review

Brand Equity Quiz 2011 | National Final

The finale of the latest edition of the Brand Equity Quiz, an initiative by The Economic Times, took place on Nov. 5 at NCPA, Mumbai, before a 1,000-strong audience. The ten winning teams from the regional rounds battled it out in the preliminary round before conceding defeat to Endeavour from Ahmedabad, Nokia from Hyderabad, TCS from Kolkata and Infosys from Pune, who moved on to the finals. This year, Abhishek Das and Sudip Kalyan Dey from TCS Kolkata were deemed the champions of the Brand Equity Quiz 2011, which was hosted by veteran quiz master, Derek O’Brien.

Commenting on the finalist teams, O’Brien said: “The top four were a fresh bunch of teams who have never won before. Indeed, favourites like Savoir Faire from Mumbai, TCS Mumbai, and Accenture Delhi, hardly put up a fight and were out of contention. The TCS Kolkata team were early favourites of the evening and they did not disappoint the crowd.” O’Brien attributed the success of the winning team to their knowledge of India and international news.

Being regular participants in the weekly round of quizzes at TCS, Das and Dey considered their counterparts from TCS Mumbai and Bangalore to be their closest competition. Regular exposure to all possible questions and keeping in touch with knowledge was the mantra behind TCS Kolkata’s success. Commenting on the same, the winners said: “Reading regularly is important because of the range of subjects covered in the Brand Equity Quiz is not something one can prepare for.”

Das and Dey walked away with a Mahindra Mighty Muscular Scorpio each, the winner’s trophy, and over Rs.1.5 lakh worth of prizes. They received their prizes from Himanshu Kapania, MD, Idea Cellular; and Vivek Nayer, Sr. VP Marketing (automotive sector), Mahindra & Mahindra; along with Bhaskar Das, President, BCCL. Infosys Pune came through as the runners-up in the event, for which they received the trophy from Sashi Shankar, CMO, Idea Cellular.

A number of audience members were also gratified with prizes like a washing machine, microwave oven, tablets, mobile phones, wrist watches and biggest of all, a home theatre system, for correctly answering questions.

Source: Efaqs


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