Brand Ambassador or Bond Ambassador?
News is that James Bond is to become the Brand Ambassador for Indian Railways
If you thought flying cars, a submarine hybrid and a fleet of Aston Martins were James Bond’s only vehicles of choice, you may be in for a surprise.
Daniel Craig, who will star in “Bond 23,” the next James Bond sequel, is likely to be signed as the official brand ambassador of Indian Railways, Dinesh Trivedi, India’s railways minister, said in an interview. He hopes that having Mr. Craig as brand ambassador will revamp the reputation of India’s rail network, which he says is in urgent need of an “image makeover.”
Indian Railways, a state-run mammoth organization, is better known for running behind schedule than for its cutting-edge technology. Its trains are generally packed, old and slow. This is in sharp contrast with the suave image cultivated by James Bond, who typically cruises in sleek, high-speed MI6 vehicles fully kitted with gizmos and gadgets.
It is unclear how sluggish Indian trains fit with the James Bond persona. So what’s in it for Mr. Craig? The new Bond movie’s production company – the London-based EON Productions – is keen to shoot part of the film in India and this would include a train-based action sequence, Mr. Trivedi said. Last week, members of the film’s production team met ministry officials to get permission to film on India’s trains and tracks. Among the conditions set by the ministry to allow them to film: that Mr. Craig lend himself to an Indian Railways television ad. – excerpt from WSJ
In today’s world of multiple Brand Ambassador signings , this kind of a partnership deal is definitely one of its kind where even the hero need not match the style of the product!!
James Bond might or might not become the Brand Ambassador for Indian railways, but if you know a lot about Mr Bond participate in the James Bond Quiz and check your JB Quotient here