– is an Italian company that manufactures sporting clothes and accessories.
Holding Company: BasicNet
Brands: Robe diKappa, K-Way, Superga, AnziBesson, Lanzera and Jesus Jeans.
The brand, featuring the Omini logo, was created in 1978 when Marco Boglione, young Sales and Marketing Manager at Maglificio Calzificio Torinese, convinced Maurizio Vitale – company CEO – to create a brand dedicated to sports from growing Robe di Kappa. In 1979 Kappa (Robe di Kappa Sport at the time) sponsored for the first time in Italy a famous football team, Juventus. The brand gained popularity at world level five years later, during the Olympic Games in Los Angeles in 1984, when U.S. athletes wore Kappa sportswear.
- The logo, known as Omini, is a silhouette of a man (left) and woman (right) sitting back to back in the nude. It was created in 1969 by mere accident. After a photo shoot for a bathing suit advertisement, a man and a woman were sitting back-to-back, naked, with the outlines of their bodies traced by the back lighting.
- The logo symbolizes the mutual support between man and woman, and their completion.
- The company started as a sock and underwear manufacturer in Turin, Italy.
- Kappa and its sister brands are owned by the holding company BasicNet and by JJ Robison.
- The company also is the current kit supplier for the Italy national rugby union team.