– is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home.
Founder: Earl Silas Tupper, 1946
Was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts. He developed plastic containers used in households to contain food and keep it airtight. The formerly patented “burping seal” is a famous aspect of Tupperware, which distinguished it from competitors
- They pioneered pioneered the direct marketing strategy made famous by the Tuperware party
- Brownie Wise (1913–92), a former sales representative of Stanley Home Products, developed the strategy.
- In 1958, Earl Tupper fired Brownie Wise over general difference of opinion in the business operation. It is believed that Tupper objected to the expenses incurred by the jubilee and other similar celebrations of the company
- Rexall bought the company in 1958.
- It then spread to Europe in 1960 when Mila Pond hosted a party in Weybridge, England, and subsequently around the world.
- A technique called “carrot calling” helped promote the parties: representatives would travel door to door in a neighborhood and ask housewives to “run an experiment” in which carrots would be placed in a their container and compared with “anything that you would ordinarily leave it in”; it would often result in the scheduling of a Tupperware party
- Rexall sold its namesake drugstores in 1977, and renamed itself Dart Industries. Dart merged with Kraftco to form Dart & Kraft.
- The company demerged, with the former Dart assets named Premark International. Premark was acquired by Illinois Tool Works three years later
Tupperware Brands was spun off from Premark in 1996 and is one of the most famous brands in the world