What is TESCO: TESCO is the world’s third largest retailer after Walmart and Carrefour popular for its grocery, electronics, furniture, fueling, IT Services and solutions, merchandise. They are spread mainly in Britain, Malaysia, Thailand, China, Poland, Turkey.
LSE Ticker: TSCO
Brands: Extra- Hypermarkets; Metro; Superstores; One-Stop- Small stores; Home plus; Tyres; Express; Technika- Electronic products; Bank- Banking organization.
Jack Cohen founded Tesco in the year 1919, by setting up a grocery stall in East London. The first flagship store opened up in Burnt Oak, North London in the year 1929.
- The logo is its name in red corporate font with Blue stripes underneath the name. The logo was designed with an intention that all should recognize it.
- Their business motto “pile it high and sell it cheap” & “YCDBSOYA”- You Can’t Do Business Sitting On Your Ass.
- The word ‘Tesco’ is the amalgamation formed with initials of T.E. Stockwell from whom Cohen bought a tea shipment and first two letters of his own name Cohen.
- TSCO Leicester entered the Guinness Book of world Records for being the largest store in Europe in the year 1961.
- Their loyalty card is the ‘TESCO ClubCard’ with over 15 million members and have launched their iPhone, Blackberry, Nokia Ovi apps recently.
- Mrs Jane Snowball, was apparently the first online home shopper in the world, purchases groceries from their store through recorded online transaction.
- The Tech support division is handled by one of its acquired company The PC Guys, providing technical support to electronic products’ customers.
8. They’ve been involved in producing small films since 2010, ‘Paris Connections’ being the first one from its stable.
9. They operate in Turkey under the brand name: Kipa; Catteau is the brand name for Tesco super markets in France,while Fresh & Easy being its US subsidiary.
Famous Ad Campaign:
They’ve made many TV ads over the years to market their brand. Tesco’s most popular advert was “Checkout 82” with the jingle “Check it out, check it out”. Prunella Scales also featured in one of the Tesco’s Ad campaign as Dolly Turnbull.