What is Opel: Is a German automobile manufacturer, now a subsidiary of General Motors company,.
Brands: Vectra, Omega, Aura, Catera, Corsa, Insignia, Astra, Kadett, Ampera, Pontiac.
Founder: Adam Opel
The company was founded in Rüsselsheim, Hesse, Germany on January 21 1862 by Adam Opel. Opel began by manufacturing customized sewing machines in a cowshed. The success of sewing machines encouraged Adam to start selling high- wheel bicycles. The company began manufacturing cars in 1899 in technical partnership with a certain locksmith Mr. Friedrich Lutzmann. The partnership was dissolved 2 year later and it entered into agreement with the French automobile Darracq S.A. to manufacture vehicles under the brand name “Opel-Darracq“. These cars were made up of Opel bodies mounted on a Darracq chassis, powered by a 2-cylinder engine.
- In 1909, the 4/8 hp model, known as the “Doctor’s Car” was produced. Its reliability and robustness were greatly appreciated by physicians, who drove a lot to see their patients, back when hard-surfaced roads were still rare. The “Doctor’s Car” sold for only 3,950 marks, about half as much as the luxury models of its day.
- The “Regent” — it’s first eight-cylinder car — was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.
- In March 1929, General Motors (GM), impressed by the company’s modern production facilities, bought 80% of the company, increasing this to 100% in 1931.
- During WWII, they switched to making aircraft parts and tanks.
- The first logo after the founding of the company consisted of the squiggly letters A and O, the initials of the founder. The A was in bronze, the O kept in red. By 1935, they introduced a stylized Zeppelin, symbolizing the progress, surrounded by a yellow ring, which is supposed to represent a wheel
- The company operates one of the first car manufacturer “viral marketing” with the fictional band the C.M.O.N.S. The band consists of the characters White, Red and Blue (male), and Moo and Cherri (female). They were designed by the German artist living in Barcelona, Boris Hoppek. The music is from the (real existing) band, The Outcomes.