What is Buick: Is a luxury brand of cars from General Motors (GM), sold in the United States, Canada, Mexico, China, Taiwan, and Israel , it holds the distinction as the oldest active American make.
Brands: Riviera, Regal, Park Avenue, Roadmaster, Enclave, LaCrosse, LeSabre.
Founder(s): David Dunbar Buick.
It was founded in 1899 as Buick Auto-Vim and Power Company, an independent internal combustion engine and motor-car manufacturer, and was incorporated as Buick Motor Company on May 19, 1903 by Scottish born David Dunbar. Later that year, the struggling company was taken over by James H. Whiting , who moved it to his hometown of Flint, Michigan, and brought in William C. Durant in 1904 to manage his new acquisition.
- In 1929, as part of General Motors’ companion make program, it launched the Marquette sister brand, designed to bridge the price gap between Buick and Oldsmobile. It was discontinued in 1930
- The trishield is rooted in the ancestral coat of arms of the automaker’s founder, David Dunbar Buick. That crest was a red shield with a checkered silver and azure diagonal line from the upper left to lower right, a stag above and a punctured cross below. The division adopted this on its radiator grilles in 1937.
- In 1960, the logo underwent a major overhaul. Its single shield was replaced by a trio in red, white and blue—denoting the LeSabre, Invicta, and Electra then in the Buick lineup
- A traditional styling cue dating to 1949 is a series of three or four “portholes” or vents on the front fender behind the front wheels. Lower cost models were equipped with three portholes, while higher cost models came with four. Often, people would denote their cars as “Four-Holers” or “Three-Holers” to assert the car’s class
- The V8 engine was nicknamed the “nailhead” because of its relatively small intake and exhaust valves which resembled nails