Brand: Louis Vuitton
What is Louis Vuitton: LV is one of the leading international French fashion house fabricating leather products like bags, trunks, Jewellery, shoes, watches and other accessories.
Subsidiaries & Brands: Moët Hennessy Louis Vuitton S.A.(LVMH) is now the parent company of Louis Vuitton
History: French designer Louis Vuitton founded the Label in the year 1858, where the first offering from the brand was a flat-bottomed trunk made of canvas. LV incorporated leather in its products during 1945.
1. The first LV store was opened on Oxford Street, London England.
2. Louis Vuitton has huge celeb following and has bagged celebrities like Jenifer Lopez, Madonna, Steffi Graff, Andre Agassi, Mikhail Gorbachev to promote their products.
3. LV monogram is used in all products and every luggage is still being handmade.
4. Danish art student Nadia Plesner created an image “Simple Living” of a malnourished child holding a designer dog and a LV Bag in order to raise funds for charity. LV demanded Plesner to pay $7500 each day as a cost for infringement of copyrights.
Famous Ad Campaign: Louis Vuitton commercial with Angelina Jolie is undoubtedly the popular one.
A famous ad from LV: Where will life take you? http://www.youtube.com/watch?v=m5xCGZuvhWI