What is Amazon – is a Fortune 500 American e-commerce company which is the largest online electronic retailer in America
Founder: Jeff Bezos in 1994
Brand History – Amazon began as an online bookstore. This gave it the advantage of having more titles than the traditional brick-and-mortar stores. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as “Cadaver”.
The name Amazon.com was chosen because the Amazon River is one of the largest rivers in the world and so the name suggests large size, and also in part because it starts with “A” and therefore would appear near the beginning of alphabetical lists.
Brand Logo: The Amazon logo represents the very same message that they sell everything from A to Z and the arrow below the logo represents the smile that customers would experience by shopping on the Amazon.com website.
• The company began service in July 1995, and sold its first book on amazon.com – Douglas Hofstadter’s Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.
• Amazon.com powers and operates retail web sites for Target, Sears Canada, Benefit Cosmetics, bebe Stores, Timex, Marks & Spencer, Mothercare, and Lacoste. For a growing number of enterprise clients, currently including the UK merchants Marks & Spencer, Benefit Cosmetics’ UK entity, edeals.com, and Mothercare, Amazon provides a unified multichannel platform where a customer can seamlessly interact with some people that they call the retail website, standalone in-store terminals, or phone-based customer service agents.
• In 2001, “Amazon spent 7 dollars to acquire a new customer” and the average “customer spending was 123 dollars.”
• In 1999 Time Magazine named Bezos its 1999 Person of the Year. This was largely in recognition of the company’s success in popularizing online shopping.
• Amazon suffered a lot criticism for terminating the hosting of Wikileaks the controversial website. Despite accusations of political pressure, Amazon maintained that the termination was a consequence of a violation of their terms and conditions by Wikileaks.
• Today, Amazon.com has also launched an extremely popular e-reader called Kindle and a popular cloud computing service called EC2