Britannia : History

Brand: Britannia:


What is Britannia: Britannia is India’s leading biscuit manufacturer with an estimated 38% market share.

Brands: Tiger, Marie Gold, Nutri Choice, Time Pass, Milk Bikis, 50-50, Good day, Bourbon, Treat.

History: Britannia was founded in 1892 with an investment of Rs. 295. Initially biscuits were manufactured in a small house in central Kolkata. Later, the business was acquired by the Gupta brothers and operated under the name of V.S. Brothers.

In 1918, C H Holmes, an English businessman in Kolkata was taken as a partner and ‘The Britannia Biscuit Company Limited (BBCo)’ was launched. The Mumbai factory was setup in 1924 and Peak Freans, UK acquired a controlling interest in BBCo.

Corporate History: Kerala businessman K. Rajan Pillai secured control of the group in the late 1980s, becoming known in India as the ‘Biscuit King’. In 1993, the Wadia Group acquired a stake in ABIL, UK and became an equal partner with Groupe Danone in Britannia Industries Limited.

Trivia:

  1. In 1921 it Britannia becomes the first company east of the Suez to use gas ovens.
  2. The company name was changed to the current Britannia Industries Limited in 1979.
  3. In 1989, it moved it corporate HQ to Bangalore.
  4. In 1997 BIL adopted a new corporate identity ‘Eat Healthy, Think Better’ and a new mission: ‘Make every third Indian a Britannia consumer’.
  5. In 2009, Britannia takes full control of Daily Bread; buys out New Zealand’s Fonterra from existing dairy joint venture— Britannia New Zealand Foods (BNZF)
  6. The  Wadia Group acquired stake holdings from Group Danone and becomes the single largest shareholder in BIL.

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