– Bayerische Motoren Werke (English:Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company- best known for its performance and luxury vehicles, and is a global leader in premium car sales
Subsidiaries: It owns the Morris Mini-Minor/Mini brand that produces small range of cars. It is the parent company of Rolls-Royce Motor Cars. They also produce motorcycles under the Motorrad and Husqvarna brands.
Aircraft engine manufacturer Rapp Motorenwerke became Bayerische Motorenwerke in 1916 when the board of directors fired founder Karl Rapp and changed the company name.
The company consequently shifted to motorcycle production in 1923 when the company was forced to stop aircraft engine production by the terms of the Versailles Armistice Treaty
1) The circular blue and white logo represents the movement of an aircraft propeller, that signifies the white blades cutting through the blue sky. Also, represents the Bavarian flag.
2) They began building motorcycle engines and then motorcycles after World War I. under the brand now known as Motorrad, with the first successful one being R32 after the failure of Helios and Flink.
3) A New Class was used as the taxi for shuttling sportcaster Jim McKay to the Olympic Village during the terrorist attacks of the 1972 Summer Olympics in Munich
‘Joy Is Impatient’, ‘Joy Is Maternal’, ‘Joy Is Youthful’, ‘The ultimate attraction’ are some of the famous ad campaign.
Have a look at one of their ads :