Japanese car company Toyota has entered into a partnership with Hatsune Miku, a 3D holographic singer with a rising fan base in the US, to front its 2011 Corolla campaign for the Asian American market.
Toyota will sponsor the virtual singer’s first performance in the US, at the Nokia Theatre in LA as part of the Anime Expo 2011 as it rolls out a major marketing campaign including print, TV, digital and social media activity.
A recently released YouTube video of the holographic singer as part of the promotion, notched up in excess of half a million views in just three days.
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You can also check Hatsune Miku’s video here: http://www.youtube.com/watch?v=DTXO7KGHtjI