Apple – World's most valuable brand

The iPad craze has catapulted Apple to the world’s most valuable brand, toppling Google, according a study of the global brands Monday.

Facebook is the world’s fastest growing brand, up 246 percent from last year, according to the study by Millward Brown, a global brands agency.

Thanks to the iPad sales, Apple’s brand value jumped by 84 percent to $153.2 billion whereas Google slipped two percent to stand at $111.5 billion, says Millward Brown’s 2011 BrandZ study.

IBM, McDonald’s and Microsoft are at number three, four and five among the world’s five most valuable brands, according to the study.

At number six, Coca Cola brand is valued at $73.8 billion, followed by AT&T at $69.9 billion.

Marlboro is at number eight ($67.5 billion) and China Mobile at number nine ($57.3 billion).

General Electric (GE) rounds off the list of the world’s top 10 brands with a value of $50.3 billion.

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