Daimler launches BharatBenz brand

Daimler, one of the largest manufacturers of trucks in India as well as the world, has just unveiled a new brand, BharatBenz, for its trucks specifically tailored for India.

Daimler is not only the world’s largest manufacturer of medium and heavy-duty trucks above 6 tonnes, but it is the company that has pioneered many innovations in the commercial vehicle segment, including building the world’s first truck some 115 years ago. And now to cater specially to customers in India, Daimler has launched the new BharatBenz brand that will offer an entire range of trucks from 6 to 49 tonnes.

Full details here

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