Haven’t you noticed the new Airtel logo? With over Rs 300 crore marked for marketing ,advertising and branding; Airtel seems to have spent quite a lot of money on a logo which isn’t as appealing as the previous one.
Why the change? Rebranding exercise to achieve international appeal in the 19 Asian and African countries
Who did this? JWT is the primary agency that is working on the new Airtel Campaign but the logo was designed by London based Brand Union, a WPP agency