Advanced Micro Devices last week said it will remove the ATI name from its products by the end of the year, killing a brand name synonymous with graphics enthusiasts for 25 years.
AMD offers a range of graphics products under the ATI brand, including the Radeon, FirePro and Eyefinity offerings. The chip designer will instead attach the name AMD to those products by the end of the year, said Drew Erskine, an AMD spokesman.
The change in brand name won’t affect the company’s graphics product offerings or plans, Erskine said.
ATI was originally established in 1985 as a graphics company and was acquired by AMD in 2007 for US$5.4 billion. At the time of the acquisition, ATI was the one of the largest graphics chip providers for consumer electronics, set-top boxes and gaming consoles. AMD said at the time it would continue to offer ATI products, and it also announced a next-generation processor design called Fusion, which would combine high-performance graphics and CPU processing on a single piece of silicon.
BusinessWeek reports AMD parting with ATI brand