Kesha Is the New ‘Brand Ambassador’ for Casio Watches

Casio America, Inc. announced that RCA Records/Kemosabe Entertainment recording artist Ke$ha will serve as the newest Brand Ambassador and watch designer for the brand’s Baby-G line of women’s watches. The pop superstar has signed on to personally create two unique design styles for Baby-G watches. The first model of these designs will hit stores in Summer 2011. 

“I think the Baby-G brand is amazing, it’s stylish, innovative, durable and affordable. The bright colours and metallic finishes really complement my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”

The singing icon is best known for her chart-topping singles “Tik Tok” and “Your Love is My Drug,” officially announced her roles as brand ambassador and designer at Casio’s annual ‘Shock the World’ press event in New York City. She also served as the evening’s entertainment, performing a set of hits for the press and fans.

In addition, while on tour in USA, earlier in the year, Ke$ha participated in an advertising photo shoot, accessorised with a variety of Baby-G watches.

“We are very excited to have the colourful and creative Ke$ha as a collaborator for the Casio Baby-G brand,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division.

The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successfull G-Shock brand. The watches, ranging in price from $79-99, are a way to add a pop of colour and expression to any outfit.

Ke$ha joins a roster of 2010 Casio Brand Ambassadors including actor Bryan Greenberg and popular Formula One driver Sebastian Vettlel for Casio’s new luxury men’s line EDFICE Black Label.

Casio America, Inc., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. The company markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products.

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