The 'almost' complete tagline compendium

Participated at the Cul-ah ’09 Biz quiz conducted by the Economics Department of the host college Mount Carmel, Bangalore. After qualifying I was shocked at the importance given to taglines. Almost 30 questions!! Exactly when I decided to find a list of taglines and I fortunately chanced upon Bizopedia. Find below the complete list.. You can also have a look at Yashasvi’s blog if you wanna find more. And yet another blog with a very good collection

Please note that some of the companies mentioned below might not exisst or may have a new tagline. It is not my responsibility to update the same!

Companies/Brands and their taglines

ABN AMRO Bank – Making More Possible
Accenture – High Performance. Delivered
Adobe – Simplicity at work. Better by adobe.
AIG or American International Group Insurance Company – We know Money
Air Canada – A breath of Fresh Air
Allianz Group – The Power on your side
AMAZON.COM – Earth’s Biggest BookStore
ANDHRA BANK – “Much more to do, with YOU in focus.”
Apple Macintosh – Think Different.
ARCELOR – Steel solutions for a better world
AT&T – The World’s Networking Company
Bank of America – Higher Standards
Bank of Baroda – India’s International Bank
Barclays – Fluent in Finance; Its our business to know your business
Be Fearless. – SYMANTEC
BIG BAZAAR – Is se sasta aur Achcha kahee nahee milenga
BIOCON – The difference lies in our DNA
BLOGGER.COM – Push Button Publishing
BLOOMINGDALES – Like no other store in the world
BMW – The Ultimate Driving Machine
BOEING – Forever new Frontiers
Bombay Stock Exchange (BSE) – The Edge is Efficiency
BPCL – Pure for Sure/ Energizing Lives
British airways – The Way to Fly.
British Petroleum – Beyond Petroleum
BUSINESS INDIA – The Magazine of the Corporate World
BUSINESS TODAY – For Managing Tomorrow
BUSINESS WORLD – Play the Game
Caring for life – CIPLA
CAST AWAY – “At the edge of the world, his journey begins ”
CEAT – Born Tough
CENTRAL – Shop. Eat. Celebrate
CHEVROLET AVEO – When Good is not good enough.
Chevron Corporation – Human Energy
CHIP – Intelligent Computing
Choose Freedom – TOSHIBA
CITIGROUP or CITIBANK – The Citi Never Sleeps
CNBC – Profit from it
COMPTRON and GREAVES – Everyday Solutions
Dell – Easy as DELL.
Deutsche Bank – A Passion to Perform
DIGIT – Your Technology Navigator
DR. REDDY’S LABORATORIES – ÿLife. Research. Hope
DUPONT – The Miracles of Science
EBAY – The World’s Online Market Place
EPSON – Exceed Your Vision
Ernst and Young – Quality in Everything we Do
Essar corp – A positive a++itude
Exxon Mobil – Taking on the World’s Toughest Energy Challenges
FIAT – Driven by Passion. FIAT
FORD – Built for the Road Ahead
GAIL – Gas and Beyond
GM – Only GM.
HAIER – Inspired Living
HINDUSTAN TIMES – The Name India trusts for News
HOME DEPOT – You can do it. We can Help.
HONDA – The Power of Dreams
HP Invent – Everything is Possible
HSBC – The World’s Local Bank
HYUNDAI – Drive Your Way
IBM – ” I think, therefore IBM.”
IBP – Pure bhi. Poora bhi
Infosys – ” Powered by Intellect, Driven by Values; Improve your odds with Infosys Predictability”
Intel – Intel inside.
IOCL – Bringing Energy to Life
Jet Airways – The Joy of Flying
JVC – The Perfect Experience
Kingfisher Airlines – Fly the good times
KMART – The stuff of life.
Kotak – Think Investments. Think Kotak.
KROGER – Costs less to get more
LARSEN and TOUBRO – We make things which make India proud
LEE – The jeans that built America
Lehman Brothers – Where Vision Gets Built
LENOVO – We are building a new technology company.
Life’s Good – LG
Lufthansa – There’s no better to fly
Macromedia – What the web can be.
Malaysian Airlines – Going Beyond Expectations
Master card – There are some things money can’t buy. For everything else there’sÿMASTERCARD.
Max NewYork Life Insurance – Your Partner for life
McDowells Signature – The New Sign of Success.
METRO – The spirit of Commerce
Metropolitan Life Insurance Company or Metlife. – Have You Met Life Today
Microsoft – Where Do You Want to Go Today ; Your Potential Our Passion
MITTAL STEEL – Shaping the future of steel – Never Settle
MRF – Tyres with Muscle
NASDAQ – Stock market for the digital world
NDTV Profit – News you can Use.
NYSE (New York Stock Exchange) – The world puts its stock in us
ONGC – Making Tomorrow Brighter
PHILLIPS – Sense and Simplicity
Prudential Insurance Company – Growing and Protecting your wealth
Reliance industries Limited – Growth is Life
Sahara – Emotionally yours.
SAMSUNG – Everyone’s Invited or Its hard to Imagine
SANSUI – Born in Japan Entertaining The World
SBI DEBIT CARD – Welcome to a Cashless World.
Servo – 100 % Performance. Everytime.
Singapore Stock Exchange (SGX) – Tomorrow Market’s Today.
SKODA – Obsessed with Quality since 1897.
SONY – Like. No. Other.
Speed – High Performance Petrol
Standard Chartered Bank – Your Right Partner
Standard Insurance Company Limited. – Positively Different.
Star Sports – We know your game
Sun Microsystems – The Network is the Computer
SUZLON ENERGY – Powering a Greener Tomorrow.
TATA MOTORS – Even More Car per Car
TCS – Beyond the Obvious/ Experience Certainty
TESCO – Every Little Helps
THE DAILY TELEGRAPH – Read a Bestseller everyday
THE DAY AFTER TOMORROW – Where will you be
THE ECONOMIC TIMES – The Power of Knowledge
The Indian EXPRESS – Journalism of Courage
TIMESJOBS.COM – ” If you have a reason, we have the job ”
TITANIC – Collide With Destiny.
TOYOTA – Touch The Perfection
Toyota Innova – All you Desire.
UBS – You and Us
Union Bank of India – Good People to Bank with
VIDEOCON – The Indian Multinational
VIZAG STEEL – Pride of Steel
VOLKSWAGEN – Drivers wanted
WALMART – Always low prices. Always.
Windows XP – Do More with Less
WIPRO – Applying Thought

Happy Tagging!!


11 thoughts on “The 'almost' complete tagline compendium

  1. TCS has ceased to use its ‘Beyond the Obvious’ taglines for about 2 years now.
    It now uses the ‘Experience Certainty’ tagline all through its operations.



  2. Hi,
    Just asking but haven’t the following companies changed their taglines to the one’s i have listed recently.
    Toshiba – Leading Innovation
    Dell – Yours is Here
    IBM – Express Advantage
    Ford – Make everyday Interesting
    Lenovo – New World. New Thinking
    Samsung – Next is What?
    Toyota – Quality Revolution

    I’d like a clarification on this point

  3. Hi Rohit Balakrishnan,
    Guess the disclaimer at the begining of the post should answer your questions!
    But yes probably you are right on these changes!

    I’ve taken the liberty to comment on behalf of Nair! Lol

  4. Dear Rohit Balakrishnan,
    The taglines of companies now change as often as i change my toothpaste brand. Pls do not expect me to update them.. This post itself i think is a ‘CSR activity’ from my side..

    Pls copy the same on to ur comp and update them as and when!!


  5. I don’t know if it is technically possible or not… but can this post be made a wiki. I am sure I and many others would be able to contribute in that fashion.

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